GEMFor brands, media and agencies
The marketplace for authentic everyday footage
Real moments filmed by real people, not influencers and not stock actors: kitchens and street food, markets and festivals, cities and villages, nature, family life and quiet everyday scenes, filmed by local creators in countries around the world. Every clip is original, consent-checked and owned by GEM, so licensing is simple.
The library
What we have now
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Commission new footage
Need something specific?
Tourism
"20 authentic beach mornings in Bali", "a season of markets across Mexico". Filmed by locals, not crews.
Food brands
"30 real home kitchens using our product", family recipes from many cultures.
Media and publishers
B-roll of everyday life, weather, cities and seasons, licensed for editorial or commercial use.
Agencies
Authentic, non-influencer content for campaigns and social, at scale, with the diversity real audiences expect.
We brief our creator community, review every clip for quality and consent, and deliver edited or raw footage with a licence that fits your use.